Earlier this month we published a new case study on how we used Blue Ocean Strategy and Social Media to help Smartpen build a successful business selling the Livescribe Pulse Smartpen. The project involved resources from Smart Selling (who did the Blue Ocean Strategy bit) and Smart Social Media (who were responsible for the social media strategy and execution bit)
Feel free to download the case study or contact us if you'd like to find out more information about Blue Ocean Strategy or Social Media
Blue Ocean Strategy - An Australian Case Study
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